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1st

Your sport. Your data.Your journey.

Buy nowWatch the film
  • Tap to open
  • No charging
  • Water-ready

The 1st experience

Open the box.
Enter the experience.

From the moment you open it to the moment you tap in.

Explore 1st

The film

Made to move.
Made for you.

  1. 01

    Tap

    Hold your band to any phone. No app, no pairing.

  2. 02

    Share

    Your profile, stats, and links — opened instantly.

  3. 03

    Go

    Back to training in under a second.

More than a device.

An identity.A connection.A smarter way to move.

Highlights

Get the highlights.
Every detail, considered.

  • Four fists meeting in the center, each wearing a black or white 1st band

    Together

    Made to be worn together.

  • The 1st Smart Fitness Wristband box on a gym mat next to a dumbbell

    Unboxing

    Ready from the first open.

  • The 1st band in soft white worn on the wrist

    Finishes

    Obsidian or Soft White.

Water-ready

Dive in.
It keeps up.

Sealed
NFC core, fully encased in silicone
Rinse
Pool, ocean, or shower — then go
Zero
Charging. Ever. Nothing to short out.
An athlete mid push-up in a concrete gym, wearing a black 1st band

1st Sport

Never stop.
Never settle.

Built for those who show up before sunrise. Your identity, your stats, your people — all one tap away, from warm-up to finish line.

Explore 1st Sport
to open your world
1tap
worn, rain or sweat
24/7
needed to get started
0apps
yours. Always private.
100%

The idea

One object.
Your whole world.

Three 1st Project NFC cards in navy, silver and black
Tap to open
  1. 01

    Bring your phone close.

    No app to open first. No code to scan.

  2. 02

    Tap.

    One gesture between your wrist and your screen.

  3. 03

    Your 1st opens.

    Everything you chose to carry, right there.

    4. The technology stays out of the way. The experience is the point.

A black 1st band with a brushed steel clasp worn on the wrist

Protection

Protection that moves with you.

More than an accessory. A personal layer between you and the world.

Identity
Who you are, ready the moment it’s needed.
Information
The details you choose to keep close.
Contacts
The people who should be reached.
Access
Your digital world, one tap from your wrist.

The ecosystem

1st.
Made for your world.

One idea, shaped for the way you move, learn, and work.

Shop

Find your 1st.

Shop 1st

About 1st

1st

The physical world is becoming connected. We think it should feel human.

1st exists to close the gap between the things you carry and the digital life you live. No friction. No clutter. Just an object that knows how to open your world.

  • Identity
  • Connection
  • Technology
  • Simplicity
  • Human experience

Need help?

Answers, guides, and a real person when you need one.